Monika Chowdhry, who heads the marketing division of Swabhimaan Distribution Services, the company that created TrustID, defended the app, saying it offers the valuable service of verifying people’s identities. “In our day to day life, we do a lot of transactions with people – like maids or plumbers. Till now, you would have to trust them on what they said about themselves and what others said about the quality of their work.” The company is solving that problem, she said. “We are saying ask the person for their Aadhaar number and name and we will immediately tell you if they are telling the truth or not,” Chowdhry said.
Chowdhry said that over time, the Aadhaar number of individuals will be used to create a private verified database of TrustIDs. “Our plan is to create a rating mechanism,” she said. Referring to the option for maid, plumbers and other service providers on the app, she added: “People like you and me, we have Linkedin and Naukri. What do these people have?”