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Home » Governance » What happens to privacy when companies have your Aadhaar number?

What happens to privacy when companies have your Aadhaar number?

Out today, the second part of my story on companies, aadhaar and privacy.

As the previous story in this series reported, some companies are using Aadhaar to share customer and business partner information. This could aid the rise of data-broking companies like Acziom in the United States that hold ever more detailed profiles of people.

With the number of private databases rising, the task of protecting the information of Indians is acquiring fresh urgency. This is because the downsides go beyond unnervingly accurate advertising.

Companies can use this data to customise pricing for you. As Propublica reported about Amazon and Uber, this may not always be in your best interest.

They can also be used to deny products, services or information to you. Google, as the Guardian reported in 2015, showed “an ad for a career coaching service advertising “$200k+” executive positions 1,852 times to men and 318 times to women”. In the process, they could deepen existing inequalities.

Or they can just peer into your personal life – as the taxi app Uber showed with its subsequently deleted “Rides of Glory” blogpost on what rides made between 10 pm and 4 am revealed about people’s sex lives.

Given such stakes, and the proliferation of the uses of Aadhaar, it is important to take a closer look at India’s privacy regime. Even as the use of customer data intensifies among Indian companies, what are the protections that exist?

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